Wrapup of transferable skills for getting started with Marketing Cloud by Jyothsna Bitra (JB)
Unlock the secrets to success for how to get styarted with marketing cloud with Jyothsna Bitra (JB).
Key takeaways ...
- Non-technical skills like communication, creativity, empathy, and managing expectations are crucial for success in Marketing Cloud. π¬π¨
- Explore certifications such as the email specialist certification as a structured learning path. π
- Utilize resources like Trailhead for free learning modules and Trailhead Academy for paid courses. π
- Identify suitable roles in Marketing Cloud for individuals transitioning from Salesforce, starting as administrators and gradually moving towards specialized roles like email specialists. π©βπ»π
- Develop a foundation in digital marketing, and transitioning from other email tools can ease the understanding of Marketing Cloud concepts. π
- Actively engage with the Marketing Cloud community through user group meetings, Trailblazer community groups, and events like MC2, and London's Calling. π€π
- Establish a presence on platforms like LinkedIn and Twitter, attend webinars, and participate in community groups to enhance expertise and visibility. π±πΌ
Which non-technical skill do you think is the most important for success in Marketing Cloud, and why? Share your thoughts and any experiences you have had in developing these skills!