genAI Horizons: Advancing the Future of Digital Marketing 2024

Watch for a discussion with 16 of your favourite digital marketers sharing how they're using genAI in their daily work ✨

Last year, we embarked on an exciting journey, exploring the burgeoning field of generative AI and its transformative potential for digital marketing. This year, we're thrilled to invite you to join us once again for Generative AI Horizons: Advancing the Future of Digital Marketing.

In this community-led event, we delve deeper into the advancements and breakthroughs achieved over the past year. We'll explore the latest trends, tools, and technologies shaping the generative AI landscape, and engage with thought leaders and innovators who are at the forefront of this revolution.

Special THANK YOU so much to Lakshmi Pavani Sistla, Pato Sapir, Dee Surico, Josefin Hellqvist, Gregory Gifford, Inna Carvajal, Tammy Begley, Cameron Robert, Oana Munteanu, Shruti Banerjee, Mike Creuzer, Tim Ziter, Hunter Dunbar, Ian Sampson, Risto Kowaczewski and Matt Cameron for getting involved to help share with the community.

BTW - the consensus is that we should revisit in 3 months, so look out for a followup event for this real soon.

Key takeaways:

1. genAI can save time - By automating content creation and improving communication, AI can help developers focus on more complex tasks. ⏰
2. Personalisation is key - Using genAI-generated content can help deliver personalised experiences to customers by providing relevant information at the right time. 📊
3. Improve yourself with genAI - genAI can be used to improve skills such as communication, writing, and data analysis, making it a valuable tool for professional development. 💡
4. genAI is useful - genAI can help create new content, such as illustrations and copy and edit existing content into the desired format. 📄
5. genAI can be used for data analysis - genAI can be used to crunch numbers and identify patterns in large datasets, making it a valuable tool for data-driven decision-making. 📊
6. Authenticity is important : While AI-generated content can be useful, it's still important to maintain authenticity and human touch in communication and content creation. 💯
7. genAI can augment creativity - genAI can be used as a tool to generate new ideas and inspiration, rather than replacing human creativity altogether. 🎨
8. genAI is a valuable resource - genAI can be useful for tasks such as editing content and generating new ideas. 💻
9. AI is not a replacement for humans - While AI can be used to automate many tasks, it's still important to have human oversight and input in order to ensure that content is high-quality and authentic. 🤖

Share Your Thoughts in the comments ✨

What are some of the challenges you've faced (or successes you've had) when incorporating genAI into your workflow?

Share your thoughts on how genAI is changing the game for digital marketers.