It's a Wrap! Agentforce World Tour Sydney 2025

Want to stay ahead of the curve in customer-centric marketing? Our discussion with Salesforce experts on Data Cloud, Agentforce and Marketing Cloud will give you the lowdown.

Himanshu Jain Lakshmi Pavani S Matt Cameron Adam Ridgway Josefin Hellqvist

Himanshu Jain, Lakshmi Pavani S, Matt Cameron, Adam Ridgway, Josefin Hellqvist

— 1 min read
It's a Wrap! Agentforce World Tour Sydney 2025

Key takeaways:

  1. Data Cloud - Fundamental layer for all of Salesforce products providing a holistic view of the customer.
  2. New Marketing Cloud - Focus is now on the new marketing cloud, which is built on top of data cloud. Old marketing cloud (Exact Target) not part of future plans for AgentForce.
  3. Hybrid Marketing Cloud Execution - Approach discussed to use both new and old Marketing Cloud in parallel depending on use case.

Overall, the discussion focused on the importance of data cloud as a foundational layer, the evolution of marketing cloud features and the transition processes between old and new Marketing Clouds.

We would love to hear your thoughts.

Have you transitioned from the old marketing cloud to using data cloud with the new marketing cloud platforms.

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